Writing Long-form Content.
I have more than 10 years experience writing long-form content for global brands and industry leaders based on data-driven insights. I’ve regularly written and reviewed content for markets around the world. My articles are highly engaged with and have been picked up by well-respected publications.
Speaking Up for Women in Media.
Ahead of Advertising Week 2019, I pitched and wrote a byline for Megan Clarken, the chief commercial officer of Nielsen’s media business at the time. The article was a call to arms for the media industry, imploring those across the industry to invest in women as viewers and employees.
Megan approved the article as written with no changes, and I coordinated with the company’s communications team to have the article published on the event’s blog AW360. The article appeared perfectly timed with Megan’s mainstage presentation on the same topic.
Making Sense of Big Data.
To promote Nielsen’s data science work, I helped develop and write a series of bylines from some of the company’s leading data scientists. The first article in the series focused on the role of data science in today’s world of Big Data. I worked directly with one of the company’s leading data scientists to write the article from his perspective.
Understanding E-commerce in China.
Following a major client conference in China, I wrote an article based on a presentation from the event. Providing key insights into the country’s quickly developing e-commerce business, the article earned attention across markets and helped the local marketing team promote the success of the event with clients.
Fending off Discounters in Western Europe.
With limited in-market resources, I wrote an article based on data from Western Europe to support a new survey available for purchase. The timely article resonated with readers across markets, exploring the impact of grocery discounters at the same time the European discounter Lidl announced its plans to expand in the U.S.